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IMC 361 -- Social Media Producing -- Summer II Class

Love Instagram? Live on Snapchat? This class is for you. Learn how to make a living with your social media skills.

The course requires a practical set of digital skills and an audience-forward way of approaching the material. It's our goal to get you ready to tailor content to your audience within the current social media landscape and more importantly, to be able to evolve. Our approach will teach social media history and philosophy, digital marketing, audience metrics, social media ethics, and how to read and respond to the ever constant, up-to-the-minute changes in platforms. Students should leave with a practical grasp of the craft and the art of social media producing.