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Social Media for Marketers/Recruiters/Entrepreneurs

Learn the basics of this highly effective, cost-efficient marketing and communication tool. Full description below.

Whether you are marketing a program, recruiting students to your programs, or promoting a private venture, social media is an effective, cost-efficient, and potentially powerful tool. Vanessa Cook, Assistant Director of Marketing for Digital Strategy in the Division of Outreach, has presented at conferences, oversees 60 social media accounts for the Division, and trains the Outreach IMC student media team each semester.

Participants will learn how to set up and optimize social media sites, generate targeted leads via Facebook ads, generate traffic, increase returns on site investment, apply practical strategies, and navigate the do’s and don’ts of social media. A working knowledge of computers and the Internet is required. You must also have a valid email address set up before class. Class is held in a computer lab, but feel free to bring your laptop if you would like to work on your personal computer.

Date: Tue., November 13 and 20

Time: 6:00 - 7:30 p.m.

Location: Jackson Ave Center

Cost: $69.00